When you’re starting a podcast, it is a lot of work. You have to learn about different podcasting equipment, software, where to host your podcast, edit your show and so much more. The hard work doesn’t stop there, as it’s an ongoing process of learning and creating content. When you first thought about setting up a podcast, you probably thought it would be a lot more glamorous than what it seems. Don’t get me wrong; a podcast is a challenging but rewarding endeavor to take on as it requires a lot of hard work and patience. That’s why when we are setting up a podcast, we want to make it incredibly easy from an equipment and recording setup point of view to record shows and share them.
In this post, I am going to discuss setting up a podcast and how to streamline from the recording to sharing stages. I am going to explain what you need to consider if you are setting up a podcast for others.
What Are Your Podcast Goals?
This is probably the most important thing to consider whenever you are starting something new, especially podcasting. The first thing you want to discuss is the goal or desired outcome you want to achieve. The reason I like to discover a purpose in mind first is because I can then start work backward from that goal.
Once you have a goal in mind, start to think how you are going to achieve your goal. If you plan on becoming one of the top-rated podcasters in your niche, uncover what the current top-rated podcasts look like. Do they have guests on the podcast? How are they integrating guests on the show? Is it through Skype/Hangouts or is it conducted over the phone? When you know whatever one is doing, you can start to craft a strategy that will separate you from them.
The reason this is important is because your goal and product translates into how you are going to to be setting up your show.
I have posted a couple of blog posts when it comes to goal setting. You can discover my most recent goal-setting methods pertaining to New Years HERE.
When you’re starting a podcast, the setup takes the most amount of time to complete. Once you are done setting up a podcast, you can start producing content consecutively. Since everything is set up, you can walk into the studio and begin recording podcasts quick. If you have a client where they want to be able to walk into a studio, press a button and start recording, they can very quickly.
Podcast Equipment Run Through
When you are setting up a podcast for your client, the most significant thing you have to do is teach them how to use the equipment and software. Therefore to better demonstrate to your client how a podcast runs and the setup, you first must be competent and confident in your knowledge.
Podcasting equipment is relatively simple to use and does not require a lot of explanation. (Depending on what kind of show you are producing). The choice of software is where most of your time will be spent working alongside your client.
There are many different options when it comes to podcast recording software
- Adobe Audition
- Garage Band
My Podcast Recording Software Recommendation
In my professional opinion, Audacity is the best podcasting software you can ever get. Audacity is free and does the same thing as compared to paid options.
When setting up a podcast for others to use, you need to think about how easy the software is to use. Audacity is an excellent option that makes it very simple for anyone to walk in, sit down and record a podcast based on the user interface. Once you have a show recorded, you can immediately start editing the show in Audacity, which will allow you to afterward export as an mp3 format.
I’ve been using Audacity for over a year now, and have never had any problems with it. I know many other big name podcasters use Audacity.
I would highly encourage you to try it for free.
Have A Dedicated Person To Maintain Systems & Equipment
The work doesn’t stop at the setup phase.
If you’re an organization that wants to start producing podcasts but doesn’t necessarily have the expertise in promoting and creating a high-quality show; I would encourage you to look to hire someone. I would encourage you to hire someone if you are going to be producing a daily show or episodes that are long in content.
Producing a high-quality show requires a lot of editing.
When I first started The Bee Influenced Podcast, I aimed at having my show last about 30-60 minutes. On a 60 minute show, it would take me about 4 hours to edit alone! Now obviously, I was new to editing podcasts, and it took some time getting used to the software. However still today 30 episodes later it takes me about two minutes to edit 1 minute of show.
Meaning if I record a podcast for 30 minutes, it will take me about 1 hour to edit.
If you’re producing a big show, that is an hour plus every day that is a lot of work and time spend editing podcasts.
Therefore, if you’re setting up a podcast for others to use, make sure only one person is editing the show. There is nothing worse listening to podcasts that have their audio experience inconsistent. When sound quality varies from episode to episode, it does not provide a strong user experience and will hurt your brand. Having the same person edit your podcast will allow for audio quality to be consistent.
What I would consider doing is creating a document of systems and procedures, outlining how each podcast is edited. In case something happens, you have a record that will allow an individual to go step by step through the process of editing a show.
Have One Person Uploading Shows
If you’re setting up a podcast for others to use, make sure you are deciding on who is not only going to edit your show but also tag and upload your show.
Before you upload a podcast, you should be editing the tags on the mp3 file. Editing the tags on your mp3 file is incredibly important because it helps with people being able to discover a show that meets their search criteria.
People often forget that iTunes also has search capabilities. Meaning, if I search for something specific on iTunes, it will scan through all the podcasts available through iTunes and provide suggestions. Therefore, if I am producing a show, I want to edit my podcast file and tag it with those keywords that match what my show is about, but also what users might be searching for.
Setting Up A Podcast For Others To Use Conclusion
With the production of a large podcast, it is going to require a lot of file management. Managing which files are what, which files have been uploaded, which files are a work in progress, etc. If you are setting up a podcast for others, make sure you are not only discussing the goals for the show but also educate them on how everything works.
Once you have everything set up for your client, you will be able to sit back and watch the magic happen.
Leave a comment below, what your podcast is called or what your clients show is called.